Case Study Analysis - Public Relations Research - 1394 Words

COMM 4155 CASE STUDY ANALYSIS ASSIGNMENT NAME: Judy Kundert DATE: APRIL 25, 2011 CASE STUDY: COLORADO ALLIANCE FOR ENVIRONMENTAL EDUCATION STATEMENT OF THE PROBLEM: Colorado Alliance for Environmental Education is a 501(C) 3 nonprofit corporation that exists to serve the shared interests of public agencies, businesses, teachers, community organization, and individuals disturbing or using environmental education (EE) materials and programs. It is a neutral and objective source of information related to EE in Colorado and a voice for EE’s important role in the balance between societal needs and environmental quality. As a statewide member organization, CAEE has over 850 members from across Colorado including teachers, students,†¦show more content†¦Additional findings from their study found that American consumers want companies to give them an opportunity to: Buy a cause related product..................................................81% Learn bout a social or environmental issue...............80% Change their behavior.................................................78% From Cone, Inc. study findings, it seems that a Cause Branding is a good source for solutions to CAEE’s image awareness and funding issues. The attached Cone, Inc.’s case study illustrates an example for CAEE. Cone Inc.’s case study for the National Wildlife Federation Be Out There† developed a successful five-year campaign. However, the strategies for CAEE would be modified and adapted for the size difference in CAEE’s compared to the national size of the National Wildlife Federation. http://www.coneinc.com/national-wildlife-federation-be-out-there The second case study is Cone, Inc.’s Cause Brand communication campaign for Timberland Earthkeeper’s environmental activities and commitments to stakeholders. The campaign focused on consumers and influencers. This case study’s tactics could be adapted for CAEE to increaseShow MoreRelatedGender: Annotated Bibliography Essay1480 Words   |  6 PagesLinguistic Analysis. London : Equinox. Gender Matters is a collection of various essays on feminist linguistic texts analysis, by Sara Mills. Mills develops methods of analyzing literary and non-literary texts, in addition to conversational analysis based on a feminist approach. The author draws on data from her collection of essays gathered over the last two decades on feminism during the 1990s. 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